I'm going to keep this short and sweet. I wont be buying an Xbox One. Period.
UPDATE from Umo:
On the Giantbomb.com E3 late night livestream last night Adam Boyes, the Sony
Exec on the right who devised that video explains the background behind it and
also how the #PS4NoDRM campaign that sprung up after the Xbox announcement
was noticed by the top brass and helped cement their policies. He also brought a
surprise gift for them to examine.