Saturday, August 29, 2009
EA Exec On The Future of Gaming
Electronic Arts' Chief Creative Officer said that Sony and Microsoft, "nearly expired crossing the finish line as they launched their consoles," and don't want to build the next generation any time soon.
"I expected we'll see a PlayStation 3.5 before we see a PlayStation 4 and an Xbox 560 before we see an Xbox 720," Rich Hilleman told Dean Takahashi and VentureBeat."The biggest shift is how fast packaged goods games are changing and going away."
That means online distribution. On the console side, Hilleman blamed piracy and used sales for what he says is the end of games "long tail." But, he said, markets like Korea show there's plenty of growth upon which a corporate behemoth may feed.
"If I want to go to see the past of gaming, I go to Japan," Hilleman told Takahashi. "If I want to see the future, I go to Korea." There, he says, are 28,000 parlors where Internet gamers pay by the hour, and the establishments reap high margins off of concession sales.